MANAGING YOUR SALES

It is possible that you may have nothing to sell or monetize but just take pleasure in Blogging or showing photo’s of your Grandchildren or Pets to your friends.

In that case you will not need a store in which to fulfill orders.

On the other hand, if you have a product to sell, for example a physical product, a service or intellectual property such as an ebook, or even subscription to a club membership, you will need a shopping cart with the ability to be able to accept payment.

If you are acting as a “affiliate marketer” such as one who sells through Ebay,  Amazon, Clickbank . Click on these vendors to obtain more information regarding their policies and procedures and how to apply for vendor approval. It is of course your responsibility to lead your customer to the Vendor and his product through a website, email list, blog, forum or other method.

The vendor will then process the transaction and then pay you (the marketer or procurer of the buyer) a commission (either a percentage or flat fee) on the purchase price.  In fact this has many benefits for those who are just getting started in the business.  It enables the marketer to be able to concentrate his efforts on what he does best which is marketing and not have to keep track of payments and sales, possible rebates, etc. and all the paperwork involved.

One of the ways you can tell if a product vendor does Affiliate Sales is that you will usually find on the bottom of the Vendor’s page a heading which says Affiliate Sales.  Very often the vendor will provide all sorts of incentives and website aids such as Banners, Page inserts, Text, etc.

There are of course, disadvantages to strictly being an Affiliate Marketer.

  • Because you were not the primary developer of the product being sold and/or developing the sales website itself, you will have to give up a percentage of the sale to the Vendor. The percentage can vary from Vendor to Vendor but generally could range in the 50 -80 or 85% of the product sales price.
  • The other disadvantage is, that you are at the mercy of the Vendor. He could go out of business, he could pull the product from the market, he could change the commission structure, you have to depend on him paying you.

So, you will need to weigh the positives and negatives for your own personal situation to see which solution would make the most sense!

If you are willing and able, you can set up your own SHOPPING CART and PAYMENT PROCESSOR which can be done through WordPress.

You can also obtain fully hosted shopping carts which can be easily installed.

The top three most common fully hosted shopping cart platforms are:

-BigCommerce.com

-Volusian.com

-Shopify.com

The above shopping carts ARE NOT compatible with WordPress, except as possibly being employed  with WordPress as a blog.

WordPress does have a plugin called WooCommerce.

WordPress.org Website says: “ WooCommerce is a powerful, extendable eCommerce plugin that helps you sell anything. Beautifully”.  WooCommerce is built by Woothemes.

Please log into WordPress.org website here to see WordPress third party comments about its functionality.

Let’s talk about Payment Gateways and Shipping Methods which is important to any brick and mortar store or drop ship site.

WooCommerce comes bundled with several popular options including PayPal Standard (for accepting Credit Card and PayPal account payments), Simplify Commerce (a US gateway backed by Mastercard), BACS, Cash on Delivery, flat rate shipping, and free shipping.”

And, if the WordPress WooCommerce plugin doesn’t suit you, for one reason or another, Online Internet University would like to suggest a hybrid solution using Ecwid.  Ecwid stands for “Ecommerce Widget”.  When using this on your site you will have both full hosting and shopping cart portion using the Ecwid servers.   Therefore, you never have to worry about the WooCommerce widget changing, breaking or needing an update. Except for the shopping cart WordPress will continue to support the website (the thing that it does best)  with no interference from a separately hosted shopping cart.

Now that you understand the basics of how the first steps to a website can be started, don’t be shy and click on the link below:

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