The choice of what the subject matter is for your website is extremely important if you wish to:

  • Have a following and/or
  • Monetize your Site.

In any case it is critical if you are producing your own site and controlling the content which is going into it, that you have a personal interest or passion in the subject matter.  No one else can make the site as alive as you can, since you know what you want to say.   No one else can build your Brand as you can.

That is not to say that you cannot hire outside assistants who can help you to do research on a topic(s) or, for example conduct analysis of themes and keywords which will have an influence on who will be searching for your topic.  You can for example outsource these activities through Elance, Replace Myself, VirtualStaffinder and many others.

That being said, it is important to understand that just choosing any subject may be too large of a job to focus on,  because there is too much competition in the market place to allow you to stand out.  Therefore, it is important to conduct some due diligence and find out how to narrow down or drill down on whether your niche will be profitable.

How will we do this?

There are several keyword tools available with free trial options that allow you to plug in your keyword or keyword theme and the software will provide an analysis of the strength of the keyword.  Take a look at:

Google Adwords  (Free, but requires an email address and website URL to sign in)

Jaaxy provides a color coded keyword quality indicator for easy ranking as well as a numeric value given to each keyword for page ranking from ‘0’ to ‘100’.

Free trial account available. Click above to sign in.

Keyword SEO, Uncover the relevancy of your keywords.  Trial download available.

Good keyword tool for micro niche finders.  60 day satisfaction guarantee.

An Amazon company. Web analytics tool kit showing traffic trends and other metrics for your website. Free 7 day trial.

It is important to realize that it is not just a question about getting visitors to your website, but about getting the right kind of visitors.  By that we mean targeted visitors who will become loyal customers.

What is the most critical or troubling problem with your site?

Is it getting visitors?  Or is it converting your visitors into paying customers.  Proper definition of your customer base will go a long way to solve these questions.

The On Line University would love to hear from you!

You can also sign up here with to delve further into this subject.


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  1. I have been looking for some free keyword tools for some time now. Jaxxy tool is great but it is little pricy, I can’t afford it at this momnet. But I will give the free ones a try and see how they work. Thank you for sharing this information. It was very helpful!

    1. Hello Hong,
      Take a look at or Suggestomatic both of which are free and are good for finding long tailed keywords!
      Also, you want to look at . This will give you free monthy search volume and cost per click (cpc).
      Sorry I am late on getting back to you.
      Wishing you all the best.

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